About Pure Hydration
Pure Hydration was formed in 2008, but our origins and early development of innovative solutions for safe drinking water delivery stretch back to 1994, when founder Jon Grant recognised the need to reduce the environmental impact of disposable plastic water bottles in the workplace.
Having created a successful commercial solution to this issue in the shape of a point of use (POU) delivery system that would directly purify mains supplied water, Jon then expanded the scope of his product development to address an urgent military requirement. In 1995 he designed and supplied the ‘Survivor 1′ Survival Straw for insertion in the UK RAF aircrew combat survival waistcoat. Deployed with pilots flying Harrier GR7s, Jaguar GR1s and Tornado F3s during Operations Deny Flight and Deliberate Force over Bosnia-Herzegovina that year, this product was in service 10 years before other manufacturers introduced straw-type filters which were often then claimed to be the first such products available.
While some companies have stuck with this now dated concept to the present day, Pure Hydration has continued to move forward in the development of more advanced Individual Water Purification (IWP) devices. As an engineer with a flair for developing combined mechanical and chemical solutions, Jon was next inspired to invent the original aquapure traveller™ (APT) bottle in 1996 for circumstances where you can’t trust the water coming out of a tap, or because there is no clean piped drinking water available in the first place.
It was originally envisaged that the APT would primarily meet the needs of outdoor activities enthusiasts in remote locations, and, as it was quickly taken on board by increasing numbers of international expedition teams and environmentally aware overseas travellers, it was soon realised that its value extended to providing the assurance of safe drinking water across the breadth of the business and leisure travel health sector.
A second version of Pure Hydration’s core purification technology was launched in 2001 which used a combination of carbon and iodine resin to enable the removal of viruses from contaminated water, a competence which still defeats many filter technologies today.
With this broad spectrum microbiological contaminant removal capability established, the specialist requirements of humanitarian emergency assistance and military users subsequently led to dedicated product range extensions, but whether intended to provide for the safety of private travellers, the victims of natural and man-made catastrophes or to ensure the maintenance of critical operational capability for armed forces, our ethos of creating solutions that are genuinely fit for purpose has remained a core guiding principal.
A further step forward was taken in 2011 with the launch of Pure Hydration’s 3rd generation purification technology, Mechanically Advanced Disinfection, or MAD®. The fusion of this class leading purification technology with practical ease of use and outstanding durability is a hallmark of the 2017 aquapure traveller™
The knowledge gained across two decades of intimate involvement at the forefront of technological advance in this arena, continuous product refinement, and innovative application development in the face of changing regulatory and performance expectations to meet growing threats to the global availability of safe drinking water means that we are able to offer solutions built on an exceptional understanding of what works (and what doesn’t!) when it comes to providing personal water security.