Facebook Twitter YouTube RSS

Loading...


ICE° Bottle launched with WWF.

We’re delighted to announce the introduction of the ICE° Bottle, the next generation of reusable drinking water bottles, with a range of six stunning designs available from WWF.

WWF ICE Bottle designs

Not just another stainless steel bottle.

Put simply, we’d like to see an end to single use plastic being used for drinking water packaging, so we set our sights on designing a genuinely sustainable alternative. Of course, stainless steel bottles are everywhere, but, unfortunately, many of them suffer from the same inherent flaws, low quality materials, and manufacturing in a race to the bottom. When it comes to delivering a product that can reduce the environmental impact compared to that of plastic production, a stainless steel bottle needs to be used multiple times.  If a bottle base easily dents when impacted by a drop, it can quickly lose the ability to be stood upright, and will be discarded.  Even scratching of a design can cause a product to fall from favour and regular use.

The ICE° Bottle has been engineered from the base up to ensure superior strength and durability. The flat, non-slip base ensures that it stays where you place it. The shape of the base significantly reduces the opportunity for distortion and loss of functionality. Drop testing has demonstrated superior results to many other commonly available products in this market.

Premium 18/8 (304 grade) stainless steel is used to form the ICE° Bottle, with state-of-the-art fabrication processes ensuring vacuum and structural integrity. Taken together with the triple-layered build, ICE° Bottle can keep liquids colder or hotter for far longer than many conventional products, and, corrosion resistant, it won’t taint the taste of your beverage.

Combined with unrivalled high definition print quality and finish, the sleek lines of the ICE° Bottle provide strength and elegance in equal measure.

The original designs for the WWF collection were created by Elizabeth Grant, inspired by threatened iconic wildlife species. For more of her work, please click here.

To purchase an ICE° Bottle today, please visit the WWF online shop.

For further commercial branding opportunities worldwide please contact sales@purehydration.co.uk

Water Matters

Click here for access to information for the public and professionals on drinking water safety and related issues

News Archive